The Food Service Professionals Guide To: Restaurant Marketing and Advertising for Just a Few Dollars a Day

This new series of fifteen books - The Food Service Professional Guide To Series from the editors of the Food Service Professional magazine are the best and most comprehensive books for serious food service operators available today. These step-by-step guides on a specific management subject range from finding a great site for your new restaurant to how to train your wait staff and literally everything in between. They are easy and fast -to-read, easy to understand and will take the mystery out of the subject. The information is"boiled down"to the essence. They are filled to the brim with up to date and pertinent information.

The books cover all the bases, providing clear explanations and helpful, specific information. All titles in the series include the phone numbers and web sites of all companies discussed. What you won’t find are wordy explanations, tales of how someone did it better, or a scholarly lecture on the"theory". Think of them as"Cliff Notes TM"on the subject matter.

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